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Research Methodology

Independent Third Party Approach

1. To increase the investment appeal, credibility and performance of commercial real estate by creating a quality process to establish current market data that is:
   • National and Consistent
   • Accurate and Timely
   • Credible, Transparent and Independent
2. To accelerate the differentiation of commercial real estate offerings and services by establishing credible criteria and processes that identify, measure, improve, recognize and reward the performance of buildings, owners, managers, occupants and their advisors, suppliers and service providers.
3. To meet the evolving market information and relative performance data needs of key industry participants; including building owners, managers, lenders, occupants and their advisors, suppliers and service providers.
4. To provide key industry participants with the data and tools needed to increase personal, corporate and industry wide performance and to increase the perceived value, cost effectiveness and uniqueness of their offerings and services.
5. To continue to be recognized as the industry’s pre-eminent and preferred supplier of market and relative performance data and to be respected and supported by commercial real estate owners, managers, occupants, advisors, suppliers, service providers and industry associations.
6. To improve the quality and value of commercial real estate market forecasts and advisory services by enabling advisors / brokers and their agents to place greater focus on future forecasts / recommendations / advice and on the ‘quality of fit’ between occupant needs and their differentiated facility options.
7. To create an environment where performance based compensation, which is based upon credible criteria and processes, contributes to the attraction, retention and growth of high performance personnel to commercial real estate owners, managers, lenders, occupants and their advisors, suppliers and service providers.